What is Salesforce’s Customer Data Platform?

What is Salesforce’s Customer Data Platform? Jenna Trott 5 min read | August 11, 2022 Salesforce’s Summer ‘21 release featured a relaunch of Customer Audience 360 as their own Customer Data Platform (CDP). The Customer Data Platform is one of the most rapidly...

Grab Your Skis: Salesforce’s Winter ’23 Release is Coming!

Grab Your Skis: Salesforce’s Winter ’23 Release is Coming! Jenna Trott 5 min read | August 10, 2022 Oh, the weather outside is frightful, but new updates are so delightful!  Wait – what?  Even though many of us are still in the thick of the summer months,...

The Future of Automation: Digital Process Automation

The Future of Automation: Digital Process Automation Jenna Trott 5 min read | August 4, 2022 No matter which industry you work within, customer satisfaction is likely a top priority. However, within the last few years, the state of consumer interactions have seen a...

Bringing Your Data to Life: CRM Analytics

Bringing Your Data to Life: CRM Analytics Jenna Trott 5 min read | August 2nd, 2022 The importance that data plays in the longevity of your business is paramount, in fact, we have a whole guide dedicated to why your company needs to be data driven by 2024! Companies...

10 Salesforce Influencers You Should Be Following in 2022

10 Salesforce Influencers You Should Be Following in 2022 Jenna Trott 5 min read | July 28, 2022 It was an unseasonably cool day in San Francisco when Marc Benioff founded Salesforce in 1999. Benioff started with a vision and created a movement. What first began as a...
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