What Is Dreamforce?

So…what exactly is Dreamforce? At its core, Dreamforce is more than a conference—it’s an experience. What began in 2003 as a modest gathering of around 1,300 attendees in a San Francisco hotel ballroom has grown into one of the largest software events in the world, drawing tens of thousands of professionals each year and millions more online. It’s where Salesforce pros, AI enthusiasts, industry leaders, and innovators come together to learn, grow, and reimagine what’s possible.

With over 1,500 sessions, hands-on product demos, and endless networking opportunities, Dreamforce is the kind of event that makes you rethink what your organization is truly capable of. From developers to CMOs, from city governments to Fortune 500s, everyone shows up to explore how Salesforce solutions, and its expanding AI toolkit, are unlocking smarter, faster, and more human-centric experiences across every industry.

Where & When Is Dreamforce

Location: San Francisco, CA – Moscone Center
Date: October 14-16, 2025
Virtual Access: Free on Salesforce+
Theme: AI agents and the future of work

Dreamforce’s 2025 theme is set to spotlight how AI-powered agents are driving transformation across every sector, from insurance to public health to retail and beyond. Similar to years prior, we can expect major product launches, as well as deep dives into Salesforce Data Cloud, Einstein GPT, and, of course, Agentforce, while showcasing real-world case studies of AI in action.

Registration Details

New this year: Sign in with your Trailblazer Account—or create one during registration—to secure your spot at Dreamforce.

Here’s what the ticket pricing options look like for Dreamforce 2025:

What’s Included in the Dreamforce Full Conference Pass?

Your pass gives you full access to everything that makes Dreamforce unforgettable: inspiring keynotes, hands-on training, interactive breakouts, and thoughtful roundtable discussions. You’ll also enjoy networking events, the Welcome Reception, Dreamfest, and daily lunch and refreshments. Plus, various onsite certification exams like AI Associate and Data Cloud Consultant are included—limited seating available (valued at up to $200).

Who’s Speaking at Dreamforce?

As always, we can expect Salesforce to pull out all the stops with an all-star speaker lineup. Though the full Dreamforce speakers list is still unfolding, previous years have featured names like:

Marc Benioff, Salesforce Chair, CEO & Co-Founder
Fei-Fei Li, Stanford AI Lab
Dr. Jane Goodall, Jane Goodall Institute
Matthew McConaughey, American Actor

And many more!

Dreamforce Agenda

With so much happening over just three days, it helps to know which moments are guaranteed to be action-packed. These headline events bring the biggest insights, the boldest ideas, and a little fun along the way.

Dreamforce 2025 Must-See Events Include:

Opening Keynote: Get an inside look at what’s next for Salesforce, with a special focus on the evolution of AI and intelligent agents.

“True to the Core” Live Q&A: This is your moment to ask Salesforce’s top execs your burning questions. And yes, they will really answer them.

Dreamfest: Part concert, part celebration, and 100% Ohana. This year’s headline act is still under wraps, but previous Dreamfests have hosted U2, Metallica, and Imagine Dragons.

Dreamforce Sessions

Dreamforce is packed, and let’s be honest—no one can hit 1,500+ sessions in three days (unless you’ve figured out how to clone yourself, in which case: let’s talk).

We’ve rounded up a handful of standout sessions that deserve a spot on your calendar. They’re smart, practical, and speak directly to the biggest questions we’re hearing from clients, especially around AI, data readiness, accessibility, and cross-platform integration. Whether you’re leading digital transformation or deep in the day-to-day, these sessions bring the kind of insights that last long after the swag bags are unpacked.

5 AI Mistakes to Avoid for Salesforce Professionals
Get a no-fluff guide to avoiding the most common missteps when bringing AI into your Salesforce org. This one’s especially great for Admins looking to build trusted, high-impact AI workflows.

Clean Data Is Now Essential
Strong AI starts with strong data. Learn how to audit, clean, and structure your Salesforce data for real AI success—plus how to get buy-in across your org.

Public Sector Product Roadmap: Future-Proof Your Mission
For public agencies navigating compliance, budget constraints, and rising citizen expectations, this roadmap session is gold. Get the inside scoop on what’s coming to Public Sector Solutions.

Discover the Power of a Strong EHR-CRM Connection
Healthcare leaders, take note! This session explores how syncing your EHR and CRM can improve data accuracy, operational efficiency, and patient outcomes.

Will There Be Certification Opportunities at Dreamforce?

One certification exam is included with your Dreamforce registration—no extra fees required! This gives you the opportunity to validate your skills while you’re already in the heart of innovation.

Seating is limited and available on a first-come, first-served basis. For details on what’s offered, check out the Guide to Certification Exams at Dreamforce knowledge article.

Where to Stay at Dreamforce 2025?

If you’ve been to Dreamforce before, you know the hotel situation can get competitive—fast. For 2025, Salesforce has once again secured discounted rates and reserved room blocks with select hotels, available through the event registration process. If you haven’t booked yet, don’t wait. These rooms sell out quickly, and once they’re gone, they’re gone.

Missed the Salesforce Hotel Block?

No need to panic! There are still plenty of other ways to secure a great stay:

Hotel Comparison Sites
Use these platforms to compare pricing, availability, and cancellation policies:
      Hotels.com
      Booking.com
      Kayak
      Expedia
      Orbitz

Short-Term Rentals & Alternatives
Looking for something more flexible (or budget-friendly)? Platforms like these often have last-minute gems, especially in neighborhoods just outside downtown:
      Airbnb
      Vrbo
      Sonder
      Vacasa
Pro Tip: Expand Your Search Radius

If you’re striking out in SoMa or downtown SF, look to nearby neighborhoods or cities along the BART line. With public transportation, you can get to Moscone Center quickly and easily. And of course, Uber and Lyft are always solid backup options for getting around.

Can’t make it to Dreamforce 2025? Join Virtually on Salesforce+

Salesforce+ gives you free, virtual access to some of the biggest moments of the week—including live keynotes, select breakout sessions, product announcements, and exclusive behind-the-scenes content. Whether you’re streaming from the office or your couch, it’s a smart way to stay connected and inspired, without booking a flight.

First Time at Dreamforce? Here Are Some Do’s and Don’ts You’ll Be Glad You Knew

Whether you’re stepping into Dreamforce wide-eyed or showing up with a color-coded calendar, a little prep can go a long way. Here’s what we wish someone had told us before our first time navigating the Moscone maze:

Do

Plan your sessions—but leave breathing room.
Yes, the agenda builder is amazing. No, you won’t make it to five back-to-back sessions across three venues. Block in buffer time so you can actually absorb what you’re learning.

Wear real shoes.
We’re talking practical, walk-all-day, no-blister shoes. You can easily log 10,000 steps a day moving between booths and breakouts. Style is great. Comfort is better.

Bring a portable charger.
Between checking the app, scanning QR codes, and snapping photos with that surprise guest (hello, Matthew McConaughey?), your battery’s going to drain. Fast.

Dress in layers.
October is one of the best times to visit San Francisco. Skies are usually clear, temperatures are mild, and the infamous summer fog takes a bit of a break. Daytime highs usually land in the mid-60s to low 70s (°F), while evenings can dip into the 50s. The key? Layers.

You might be warm walking to your morning keynote and reaching for a jacket by your afternoon breakout. And with air-conditioned venues in the mix, you’ll be glad you packed options. Check the forecast before you go and pack smart!

Use the Salesforce Event App.
It’s your best friend for last-minute session changes, navigating between venues, and checking real-time updates. Be sure to download it before you land.

Make time to connect
One of the best parts of Dreamforce is the people you’ll meet. Whether it’s a quick chat in line or a deeper conversation over lunch, don’t be afraid to introduce yourself, ask questions, and follow up. You never know which conversation could lead to a new insight, opportunity, or lasting connection.

Don’t

Don’t try to do everything.
You’ll hear this a lot—and it’s true. The magic of Dreamforce isn’t in doing the most, it’s in being present for the moments that matter. Choose quality over quantity.

Don’t ignore the smaller sessions.
The big keynotes are great, but the real gold often comes from more intimate sessions where you can ask questions and have real conversations with product experts and fellow Trailblazers.

Don’t skip the Campground.
This is where you can actually get your hands on products, see live demos, and connect with partners (like Access Global Group 👋). It’s a playground for innovation—and a great spot to recharge, both literally and mentally.

Don’t show up tech-unprepared.
Make sure your Salesforce login is working, all necessary apps are downloaded, and your schedule is synced. Taking a few minutes to prep ahead of time helps you hit the ground running—and spend less time troubleshooting and more time learning once you’re onsite.

Don’t forget to enjoy it.
Yes, I know–it’s a bit cliché. But not everyone gets to attend Dreamforce, which is what makes it so special—it’s a chance to learn, connect, and be part of a community that’s shaping what’s next. So go to that afterparty. Grab the swag. Take the selfie.

From product deep dives to impromptu hallway conversations, Dreamforce offers moments you can’t always plan for—but will be glad you showed up for. And no matter how you attend—live in San Francisco or virtually through Salesforce+—you’re part of something big, something bold, and something moving the entire ecosystem forward.

We’ll be there, and we hope you will too.

If you’re ready to talk strategy, explore Salesforce solutions, or just want to say hi, we’d love to connect.