Experience Einstein GPT

Jenna Trott

5 min read | MARCH 13, 2023

You’ve seen the news articles, the hashtags and the social media posts – Chat GPT is seemingly everywhere. If you haven’t heard of Chat GPT, how’s that rock you’re living under? (kidding!) Officially released in June of 2020, Chat GPT is a large language model created by OpenAI to push the boundaries of artificial intelligence and natural language processing. Capable of performing a wide range of language tasks, from answering questions to generating text, Chat GPT undoubtedly shakes the core of what was previously possible for language AI. However, the real-world usefulness of it has yet to be determined as practical utility is limited due to the lack of application-specific information. This is all set to change with Salesforce’s recently announced plans to merge their in-house AI with external partners, including OpenAI. Its main purpose will be to aid businesses in creating email drafts, managing customer-account information, and writing computer code. But what makes Einstein GPT different from pre-existing AI Language models? In an interview with Fast Company, Clara Shih, CEO of Salesforce’s Service Cloud, noted that “AI is only as valuable as the data it’s been trained on,“ therefore, combining the ease of access that an intelligent AI language model offers with the specificity of company data will serve to greatly advance business processes. Let’s get into the number of ways Salesforce’s newest tool, Einstein GPT can benefit the businesses that use it.

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Next Level Sales Capabilities

Picture this, you’re researching a prospective new client and ask Einstein GPT to collect some information. In mere minutes, you’re provided with a comprehensive overview of the client as well as the company they work for. You can then ask Einstein GPT to create outreach messaging acknowledging pertinent info – while it’s whirring away, you get up to grab a cup of coffee. When you return, there is a hyper-personalized email cadence complete with key areas of interest and potential pain points pulled from a rapid and in-depth analysis of the company’s website, social media profiles, and press releases. It could also analyze the client’s industry and competitive landscape to help a company understand the broader market and identify potential opportunities for collaboration or differentiation. By leveraging the power of Einstein GPT, companies can gain a more comprehensive and nuanced understanding of potential new clients, enabling them to tailor their engagement and approach more effectively.

Intelligent Marketing Capabilities

Einstein GPT can help create more effective marketing campaigns by providing businesses with insights and recommendations based on what proved to be most successful in the past. By analyzing customer data, including social media posts, product reviews, and customer service interactions, Einstein GPT can identify patterns and trends that can be used to inform marketing strategies. For example, based on past marketing campaigns, emails, and initiatives, Einstein GPT can create a whole new campaign in the appropriate branding and messaging style derived from campaigns that were the most lucrative for the company. In addition, Einstein GPT can also generate personalized product recommendations and promotions based on past customer interactions and preferences, which can be used to enhance engagement and loyalty. It can also assist with language translation, sentiment analysis, and content creation, allowing businesses to quickly pivot their messaging to specific markets and demographics.

Stellar Customer Service

By leveraging advanced natural language processing capabilities, Einstein GPT can assist with customer services capabilities in a myriad of different ways. Picture this: a customer question comes in regarding one of your company’s products, Einstein GPT jumps into action, swiftly sorting through all company data on said product to find the desired answer. The agent is able to quickly approve and share the response to the customer in a personalized chat response. Next, the agent had Einstein GPT write a summary of the information and turned it into a new knowledge-based article so that other reps or customers can benefit from it as well. Einstein GPT can also provide insights into customer interactions and feedback, which can be used to identify areas for improvement and create more personalized experiences. All in all, by using Einstein GPT to enhance customer service capabilities, businesses can differentiate themselves in the marketplace, gain a competitive advantage, and provide customers with a superior experience that builds long-term loyalty.

Boosted Productivity

Einstein GPT represents a new era of artificial intelligence that can revolutionize the way businesses operate. With its advanced language processing capabilities, the AI-powered tool can quickly analyze vast amounts of data and generate insights that were previously buried under mountains of manual efforts. By automating repetitive tasks and streamlining processes, Einstein GPT can help businesses maximize productivity and reduce operational costs. This not only saves time and money but also frees up employees to focus on more strategic initiatives that drive growth and innovation. Moreover, Einstein GPT’s ability to generate personalized responses and insights based on customer interactions can lead to increased customer satisfaction and loyalty – leading to higher revenue and a better reputation for the company.

In today’s fast-paced and technology-driven world, businesses are always on the lookout for innovative ways to enhance customer engagement and drive growth. While Salesforce’s Einstein GPT has yet to be released to the general public – there are still ways you can start transforming your business today!
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These days, leveraging technology like Salesforce is crucial for companies to stay ahead and meet the evolving demands of their clients. With a wide range of features and benefits like, seamless integration with other systems, customizable dashboards and reports, and automated workflows, Salesforce has become an indispensable tool among a variety of businesses. Access Global Group’s team of certified experts know Salesforce inside and out. This means that when they come to you, no stone is left unturned and they’re able to solve any conflict with agility and accuracy. Regardless of where you are in the digital transformation journey, Access Global Group will provide customized solutions that align with your goals so you can focus on not only reaching them, but going far beyond what you thought was possible. Our unique project methodology of customer centricity allows us to provide intuitive solutions that are acutely catered to your organization’s needs. And as your premier Summit Salesforce Partners and Consulting Services/Managed Services experts with over 15 years in the industry, we’ll use our technical expertise to meet your unique needs and generate real change within your organization.

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