Salesforce: Dreamforce Registration is LIVE

Jenna Trott

5 min read | July 21, 2022


Dreamforce 2022 registration is LIVE! Click here to begin the registration process.

If you’ve noticed a buzz in the air and a pep in your coworker’s steps, it might be due to the highly anticipated return of Salesforce’s IRL Dreamforce event. Serving as the highlight of the year for many, Dreamforce has become the largest networking event for professionals near and far; and it’s back and bigger than ever before. For the first time since September 2019, an anticipated 30,000 attendees will be gathering where it first began in downtown San Francisco. Whether you’re totally new to Salesforce or are a returning Dreamforce participant, Access Global Group is giving you a rundown of what’s to be expected for Dreamforce 2022.

What is Dreamforce?

The first ever Dreamforce took place twenty years ago with just about a thousand Salesforce customers. What began as a small gathering for customers has since transformed into the largest software conference in the world. It is the place to be for marketers, admins, programmers, CEOs and everyone in between. The event brings people together through hands-on learning experiences, endless opportunities to network, and provides key innovations for the future of work. There’s nothing quite like learning from the industry’s leading visionaries and experts on ways to drive customer success and business transformation

Did you know?

● 87% of attendees learned something that helped accelerate business growth
● 89% of attendees saved time by learning something that created efficiencies in their business
● 86% of attendees solved business challenges with something they learned at Dreamforce
● 83% of attendees discovered a new tool or product that helped them or their business

* Results are based on a survey conducted from May 25–June 1, 2022, and completed by 725 U.S.-based attendees of Salesforce events

When and Where is Dreamforce?

Due to the presence of COVID-19, Dreamforce had been modified to accommodate virtual attendees. With the release of Salesforce+, Dreamforce was able to offer a combination of live-stream and on-demand events that attendees could enjoy from the comfort of their home or office. That will also be an option for this year with the addition of the first uncapped IRL event since 2019! Dreamforce ‘22 will take place in San Francisco, California at Moscone Center from September 20 through September 22, bringing the entire Salesforce Ohana home for Salesforce’s 20th anniversary.

Where to Buy Tickets and How Much Do They Cost?

Click here to register! Early bird tickets are priced at $1,299 but this limited time offer will expire on August 9th – so act fast!

Can’t make it in person?

Similar to 2021, people can tune-in to live and on-demand events with Salesforce+. Sign up for your free account here.

What to Expect?

Dreamforce always hosts big name inspirational leaders and innovators and this year is no exception. Guest speakers at the 2022 event will include:

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Matthew McConaughey

Academy Award Winning Actor, NY Times Best Selling Author, and Salesforce Brand Partner

Jennifer Hudson

Emmy, Two-time Grammy, Oscar and Tony Award-winning artist

Allyson Felix

Most Decorated Track and Field Olympian, President of Saysh


Lead singer of U2; Cofounder of ONE and (RED); Author of forthcoming memoir “Surrender”

Dina Asher-Smith

Two-Time Great Britain Olympian

Alex Honnold

Professional Rock Climber and Philanthropist

Melissa Stockwell

U.S. Paralympian, U.S. Army Veteran, Motivational Speaker, & Mom


While the Dreamforce ‘22 agenda has yet to be announced, we can expect that it will occur in the coming months. However, true to Salesforce’s nature, we can assure that the event will be filled with innovative discussions by industry leaders, expert-led demos, interactive learning sessions for every role or industry, and many more fun surprises. Past agendas have included the following:

Opening Keynote: Typically kicked off by Marc Benioff, Salesforce’s founder and Co-CEO of Salesforce, to provide insight into the current state of businesses and to share ideas for finding success in a digital-first world.

Breakout Sessions: The unique opportunity to dive deeper into a topic of interest with the speaker and other professionals.

Dreamfest: Time to sit back and enjoy! Every year, Dreamforce hosts an unforgettable concert with big name bands or performers. Prior years have featured Alicia Keys, Metallica, Bruno Mars, and Fleetwood Mac among many others. Even better, these performances benefit the UCSF Benioff Children’s Hospitals!

Salesforce News: Get first dibs on hearing about new Salesforce products, services and announcements!

Visit the Campground: Located on-site, the Campground is a one stop shop for all things industry, products, customers and more distributed across 25K square feet!

Be sure to check in with Access Global Group for more information about Dreamforce’s ‘22 Agenda.

Access Global Group’s Involvement with Dreamforce

Vamsi Bollineni, CEO of Access Global Group, is a two-time Dreamforce CTI Session Speaker and can attest to the importance of events like these. Dreamforce allows attendees to not only understand what’s happening in the Salesforce ecosystem currently but what it’ll likely look like in the future as well. Vamsi had the honor of speaking at Dreamforce in 2012 and 2013, when there were only a hundred or so speakers invited. Even then, Vamsi recollects the importance of having a gathering place for innovative people. In addition to getting an insider’s look and feel on new products and their granular details, participants of Dreamforce gain the invaluable experience of knowing that with the right people and resources, there is no limit to what is possible.

Our esteemed leader, Vamsi Bollineni, Founder & CEO of Access Global Group

Dreamforce 2022 serves to epitomize the core values of the Salesforce team, which President and CMO, Sarah Franklin states as being, that “Community is one of the most important things we have in this world” ( Dreamforce 2022 is a digital educational experience for innovators, leaders, students, admins and the like, to erase boundaries and connect with one another to share advice, resources, and information. Dream big and see you at Dreamforce 2022!

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