What is Vlocity?

Jenna Trott

5 min read | August 16, 2022

The technological world we live in continues to accelerate at rapid speeds, so whether you work in financial services, healthcare, non-profits, retail, technology or something else entirely, you should be looking into how you can adapt a digital-first strategy for your company. According to Gartner, 91% of businesses are engaged in some form of digital initiative, and 87% of senior business leaders say digitalization is a priority. So how can companies work toward promoting a more digital-first work environment while supercharging their productivity? Let’s talk about Vlocity.

The Future of Automation: Digital Process Automation

What is Vlocity?

Vlocity is built natively on the Salesforce platform and provides industry-specific cloud and mobile software solutions for companies in communications, media and entertainment, energy and utilities, insurance, health, and government organizations. Put simply, Vlocity is a 100% Salesforce native software that offers pre-built solutions directly on the Salesforce platform for common industry specific pain points.

How do companies benefit from Vlocity?

Vlocity offers pre-built flows and processes that are readily available out-of-the-box. This means that solutions which would ordinarily take months (or even years) to build and customize are ready to be deployed in minutes and at no additional cost. Thanks to Vlocity’s wide level of application and usability, companies of every industry are able to produce more personalized experiences, fulfill customer needs in half the time, maximize business efficiency plus so much more.

What is the Vlocity and Salesforce relationship?

Back in 2020, Salesforce acquired Vlocity as a means to deliver more accessible technology and capabilities to both of their customer-bases. This acquisition enabled Salesforce to connect Vlocity’s industry-specific CRMs to its pre-existing cloud-products, to create what is now known as Salesforce Industries.

Salesforce Industries

Created shortly after the Vlocity acquisition, Salesforce Industries acts as an expansion of Salesforce’s current product portfolio, adding new clouds to the company’s existing industry clouds. This was done as a way to provide businesses with purpose-built apps and pre-built business processes that help drive ROI and digital engagement. In addition, the 12 current industry clouds offer new vertical solutions that expand existing Salesforce solutions and enable them to speak the language of specific industries.

How does Vlocity benefit developers?

There are many ways in which Vlocity compliments Salesforce, but particularly so is the way in which it was built in close accordance with industry standards. This is significant because it enables companies to go live faster. Not only that, but it offers developers the ability to rapidly create and deploy branded experiences with guided interactions that work across channels and to create complex flows with ease. How? Salesforce OmniStudio (formerly Vlocity Digital Interaction Platform), uses click-based components instead of code, enabling users to complete complex tasks with ease. Omnistudio includes:

D I G I T A L   E X P E R I E N C E

  • Flexcards – Displays contextual information in an at-a-glance format and provides access to relevant tasks for the displayed data.
  • Omniscript – A declarative scripting tool that allows you to create a script with clicks and not code.

S E R V I C E   M A N A G E M E N T

  • Dataraptors – A mapping tool that enables you to retrieve, transform, and update Salesforce data.
  • Integration Procedures – Applications used to read and write data from Salesforce and from external systems.

D E V E L O P E R   E X P E R I E N C E

  • IDX Workbench – A desktop application for migrating Datapacks and Salesforce metadata.
  • IDX Build Tool – For managing OmniStudio Datapacks.

Why should I care?

The state of customer expectations are changing – rapidly. These days, 56% of customers expect offers to always be personalized and 86% of consumers said the experience a company provides is as important as its products and services, if not more. So when two companies that are powerhouses of industry-specific solutions and software come together, it makes sense to reap the rewards of their union to provide better experiences for your customers. The industry is shifting and Salesforce-Vlocity is an innovative way to customize, onboard and provide universal solutions that are flexible by industry. For a faster digital transformation process where the only limit to what is possible is your imagination,
get started with Vlocity today.

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