How Abbott (St. Jude Medical) Implemented Salesforce with Access Global Group

Abbott (previously St. Jude Medical) is a medical technologies company dealing in diagnostics, medical devices, established pharmaceuticals and nutrition. Abbott has 103,000 employees across 160 countries and manufacturers a wide variety of brands, products, and health devices. The company needed a way to allow sales representatives to enter and access historical data regarding services and products, communicate across teamsand collect survey information to improve processes. This needed to be available while still maintaining patient confidentiality.

Company

Abbott (St. Judes Hospital)

Industry

Medical Technology

Solutions

Custom, Sales Cloud, Service Cloud

Staff

2,000+ Employees

HQ Office

Abbott Park, Illinois

Salesforce Challenges

Abbott experienced the following Salesforce Challenges.

Patient, Doctor, and Employment data was in SAP; sales reps didn’t have easy access to this data.

Sales reps maintained separate sets of customer data to help them in sales as well as service of products.

Sales reps kept complex Excel docs and used 3rd party tools to keep track of doctor interactions, sales data, GPO and IDN memberships.

Many product units exist within the company, each with separate procedures.

Sales reps couldn’t perform and share insights with other teams.

Relevant data could not be shared in a common application.

System could not keep track of tasks performed by the RSD’s, AM’s, CS’s, AVP’s and others.

Questionnaire needed to show progress updates.

Salesforce Solutions

AGG provided the following Salesforce Solutions to Abbott.

Created webservice integration with SAP that allows reps to enter and access information in Salesforce while maintaining patient confidentiality in SAP.

Only relevant information is accessible to reps.

On-boarded one team at a time into Salesforce from legacy systems.

Customized Salesforce to each team’s requirements.

Reps maintain membership status of each hospital in Salesforce for each of the GPO’s and IDN’s.

Group account is GPO or IDN, sold-to account a hospital.

Membership is maintained in a custom object.

Designed custom visual force functionality to allow upload and bulk-modify updates to membership.

Built in-house survey functionality using Lightning components.

Built Share, Publish, Lookup, Multi-picklist and other Lightning components to satisfy requirements.

Salesforce Results

Abbott experienced the following Salesforce Results.

Client is pleased with the smooth transition to Salesforce from other software.

On-going project moving groups into Salesforce and building individual custom solutions.

Currently have 4000+ using Salesforce.

Patient confidentiality is preserved.

Sales reps can communicate and share across teams.

Success starts here, with Salesforce solutions you can trust.

For the last 15 years we’ve been creating customized Salesforce Solutions for clients of all industries and sizes. With a perfect 5-Star rating on both Salesforce AppExchange and G2 User Reviews, Access Global Group is the right choice for your organization’s Salesforce transformation.

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