Staples

Customer Success

How Staples Aligned Support and
Marketing Systems with AGG

Staples is a large office supply retail chain with 1,500
stores in North America. Staples was recently acquired
by Sycamore Partners, a private equity company – as part
of Staples’ go-to-market strategy, the sales and support
systems needed to be aligned with the marketing system.
Staples-logo

COMPANY

Staples

Industry

Office Retail

HEADQUARTERS

Framingham, MA

Company size

2000+ Employees

Salesforce Solutions

Sales Cloud, Service Cloud,
Marketing Cloud

The Challenge

Staples faced the following Salesforce Challenges
  • Staples redefined its sales & support strategy for a go-to-market. Existing systems didn’t support the redefined process.
  • Prospect/Customer data was not accessible across sales system, marketing system & support platforms.
  • Integrations between the marketing system & Salesforce was not robust & real-time.
  • Sales couldn’t access commissions or full account data in the existing model.
  • Support couldn’t access full account data in the existing model.

The Solution

Staples Salesforce Solution Provided By Access Global Group
  • Sales Cloud implemented to align with the new redefined sales process.
  • Service Cloud implemented to align with the new redefined support process.
  • Marketing Cloud implemented to support all the B2B marketing efforts.
  • Various custom integrations are created for inventory availability, D&B, Marketing data sources and Accounting systems.
  • Custom Dashboards are created for sales, support & executive level teams.

The Results

Staples Salesforce Results with Access Global Group Services.
  • New sales & support process is implemented.
  • Prospect data in synced with Salesforce real-time through marketing cloud.
  • Sales teams can access commissions real-time.
  • Support teams can access account data, so they can assist customers in a timely fashion.

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