Seamless Alignment Between Support & Marketing Systems
Staples is a large office supply retail chain with 1,500 stores in North America. Staples was recently acquired by Sycamore Partners, a private equity company – as part of Staples’ go-to-market strategy, the sales and support systems needed to be aligned with the marketing system.
Industry
Office Supplies
Staff
2,000+ Employees
HQ Office
Framingham, MA
Services Performed For Staples
Sales Cloud Implementation
Service Cloud Implementation
Access Commissions Implementation
Marketing Cloud Implementation
Custom Cloud Implementation
Product Services Included
Service Cloud
Sales Cloud
Access Commissions
Marketing Cloud
Salesforce Custom Cloud
Salesforce Challenges
Staples experienced the following Salesforce Challenges.
Staples redefined its sales & support strategy for a go-to-market. Existing systems didn’t support the redefined process.
Prospect/Customer data was not accessible across sales system, marketing system & support platforms.
The integration between the marketing system and Salesforce lacked real-time functionality.
Sales couldn’t access commissions or full account data in the existing model.
Support couldn’t access full account data in the existing model.
Salesforce Solutions
AGG provided the following Salesforce Solutions to Staples.
Sales Cloud implemented to align with the new redefined sales process.
Service Cloud implemented to align with the new redefined support process.
Marketing Cloud implemented to support all the B2B marketing efforts.
Various custom integrations are created for inventory availability, D&B, Marketing data sources and Accounting systems.
Custom Dashboards are created for sales, support & executive level teams.
Salesforce Results
Staples experienced the following Salesforce results.
New sales & support process is implemented.
Prospect data in synced with Salesforce real-time through marketing cloud.
Integrations between the marketing system & Salesforce was not robust & real-time.
Sales teams can access commissions real-time.
Support teams can access account data, so they can assist customers in a timely fashion.
Awarded, Trusted & Proven to Deliver Salesforce Results!
For the last 15 years we’ve been creating customized Salesforce Solutions for clients of all industries and sizes. With a perfect 5-Star rating on both Salesforce AppExchange and G2 User Reviews, Access Global Group is the right choice for your organization’s Salesforce transformation.