Creating a Seamless Alignment Between Support & Marketing Systems with Access Global Group

Staples is a large office supply retail chain with 1,500 stores in North America. Staples was recently acquired by Sycamore Partners, a private equity company – as part of Staples’ go-to-market strategy, the sales and support systems needed to be aligned with the marketing system.

COMPANY SIZE

2000+ Employees

The Challenge

⦾  Staples redefined its sales & support strategy for a go-to-market. Existing systems didn’t support the redefined process.
⦾  Prospect/Customer data was not accessible across sales system, marketing system & support platforms.
⦾  Integrations between the marketing system & Salesforce was not robust & real-time.
⦾  Sales couldn’t access commissions or full account data in the existing model.
⦾  Support couldn’t access full account data in the existing model.
 
 

The Solution

⦾  Sales Cloud implemented to align with the new redefined sales process.
⦾  Service Cloud implemented to align with the new redefined support process.
⦾  Marketing Cloud implemented to support all the B2B marketing efforts.
⦾  Various custom integrations are created for inventory availability, D&B, Marketing data sources and Accounting systems.
⦾  Custom Dashboards are created for sales, support & executive level teams.
 
 

The Results

⦾  New sales & support process is implemented.
⦾  Prospect data in synced with Salesforce real-time through marketing cloud.
⦾  Integrations between the marketing system & Salesforce was not robust & real-time.
⦾  Sales teams can access commissions real-time.
⦾  Support teams can access account data, so they can assist customers in a timely fashion.