Creating a Seamless Alignment Between Support & Marketing Systems with Access Global Group

Staples is a large office supply retail chain with 1,500 stores in North America. Staples was recently acquired by Sycamore Partners, a private equity company – as part of Staples’ go-to-market strategy, the sales and support systems needed to be aligned with the marketing system.

WEBSITE

Staples.com

INDUSTRY

Office Retail

HEADQUARTERS

Framingham, MA

COMPANY SIZE

2000+ Employees

Salesforce

Solutions

Salesforce

Sales Cloud

Salesforce

Service Cloud

Salesforce

Marketing Cloud

Salesforce

Custom Dashboards

 

The Challenge

⦾  Staples redefined its sales & support strategy for a go-to-market. Existing systems didn’t support the redefined process.
⦾  Prospect/Customer data was not accessible across sales system, marketing system & support platforms.
⦾  Integrations between the marketing system & Salesforce was not robust & real-time.
⦾  Sales couldn’t access commissions or full account data in the existing model.
⦾  Support couldn’t access full account data in the existing model.
 
 

The Solution

⦾  Sales Cloud implemented to align with the new redefined sales process.
⦾  Service Cloud implemented to align with the new redefined support process.
⦾  Marketing Cloud implemented to support all the B2B marketing efforts.
⦾  Various custom integrations are created for inventory availability, D&B, Marketing data sources and Accounting systems.
⦾  Custom Dashboards are created for sales, support & executive level teams.
 
 

The Results

⦾  New sales & support process is implemented.
⦾  Prospect data in synced with Salesforce real-time through marketing cloud.
⦾  Integrations between the marketing system & Salesforce was not robust & real-time.
⦾  Sales teams can access commissions real-time.
⦾  Support teams can access account data, so they can assist customers in a timely fashion.

Maximize your Salesforce Investment Today with Access Global Group’s Salesforce Solutions.

For the last 15 years we’ve been creating customized Salesforce Solutions for clients of all industries and sizes. With a perfect 5-Star rating on both Salesforce AppExchange and G2 User Reviews, Access Global Group is the right choice for your organization’s Salesforce needs.

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