Creating a Seamless Alignment Between Support & Marketing Systems with Access Global Group
Staples is a large office supply retail chain with 1,500 stores in North America. Staples was recently acquired by Sycamore Partners, a private equity company – as part of Staples’ go-to-market strategy, the sales and support systems needed to be aligned with the marketing system.
WEBSITE
Staples.com
INDUSTRY
Office Retail
HEADQUARTERS
Framingham, MA
COMPANY SIZE
2000+ Employees
Salesforce
Solutions
Salesforce
Sales Cloud
Salesforce
Service Cloud
Salesforce
Marketing Cloud
Salesforce
Custom Dashboards
The Challenge
⦾ Staples redefined its sales & support strategy for a go-to-market. Existing systems didn’t support the redefined process.
⦾ Prospect/Customer data was not accessible across sales system, marketing system & support platforms.
⦾ Integrations between the marketing system & Salesforce was not robust & real-time.
⦾ Sales couldn’t access commissions or full account data in the existing model.
⦾ Support couldn’t access full account data in the existing model.
The Solution
⦾ Sales Cloud implemented to align with the new redefined sales process.
⦾ Service Cloud implemented to align with the new redefined support process.
⦾ Marketing Cloud implemented to support all the B2B marketing efforts.
⦾ Various custom integrations are created for inventory availability, D&B, Marketing data sources and Accounting systems.
⦾ Custom Dashboards are created for sales, support & executive level teams.
The Results
⦾ New sales & support process is implemented.
⦾ Prospect data in synced with Salesforce real-time through marketing cloud.
⦾ Integrations between the marketing system & Salesforce was not robust & real-time.
⦾ Sales teams can access commissions real-time.
⦾ Support teams can access account data, so they can assist customers in a timely fashion.
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For the last 15 years we’ve been creating customized Salesforce Solutions for clients of all industries and sizes. With a perfect 5-Star rating on both Salesforce AppExchange and G2 User Reviews, Access Global Group is the right choice for your organization’s Salesforce needs.