Reduced the Manual Work for the Marketing Team by 50%

Westminster American Insurance Company was chartered in Maryland in 1869 as the Mutual Fire Insurance Company of Carroll County. The founding purpose was to protect the financial interests of home and farm owners in rural Carroll County, Maryland. Since then, the company has grown significantly to focus on commercial real estate in the Mid-Atlantic region, the East Coast and are working on expanding South as well.

Industry

Insurance

Staff

25+ Employees

HQ Office

Owing Mills, MD

Services Performed For Westminster American Insurance

Salesforce Implementation

Salesforce Strategy Consulting

Salesforce Managed Services

Mulesoft Managed Services

Mulesoft Implementation

Product Services Included 

Financial Services Cloud

Mulesoft

Experience Cloud

Pardot

Digital Engagement

Salesforce Challenges

Westminster American Insurance experienced the following Salesforce challenges.

WAIC did not have the ability to report on Policies by Agency or Agents.

They were unable to report on Policies by Region.

They had an inability to track the gifts going out to high performing Agencies or Agents.

WAIC was unable to prospect for new Agencies or Agents.

Integrations between marketing systems & internal systems did not exist.

Leadership was unable to access reports real time.

Integration between the quoting system and Salesforce did not exist.

Salesforce Solutions

Access Global Group provided the following Salesforce Solutions to Westminster American Insurance.

We implemented FSC & Sales Cloud to align with the new redefined process.

Pardot was implemented as a way to automate email prospecting for Agencies or Agents.

We built custom integrations using web-services between Salesforce & Fins.

Custom Dashboards were created to assist marketing & executive level teams.

Custom components were implemented to support the customer’s unique needs.

Salesforce Results

Westminster American Insurance experienced the following Salesforce results with Access Global Group’s Consulting Services.

Real-time Reports to Policies by Agency or Agents, Regions and attributes.

Real-time reports to track gifts to high performing Agencies or Agents.

Enabled customer to prospect for Agencies or Agents. Helped them increase their Agencies or Agents recruitment by 15%.

Leadership is able to access a real-time dashboard for intelligent forecasting.

Reduced the Manual Work for the Marketing Team by 50%.

Awarded, Trusted & Proven to Deliver Salesforce Results!

For the last 15 years we’ve been creating customized Salesforce Solutions for clients of all industries and sizes. With a perfect 5-Star rating on both Salesforce AppExchange and G2 User Reviews, Access Global Group is the right choice for your organization’s Salesforce transformation.

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