Access Global Group’s Ultimate Guide to Dreamforce | 2023

Jenna Trott

5 min read | AUGUST 09, 2023










The countdown is ON!

We are officially a little more than a month away from the highly anticipated return of Salesforce’s IRL Dreamforce event. Serving as the highlight of the year for many, Dreamforce has become the largest networking event for professionals near and far; and it’s back and bigger than ever before. This year’s event promises to be an unmissable journey into the forefront of innovation. Attendees will have the opportunity to learn from over 1,500 sessions and gain an exclusive look behind the veil of enterprise AI from the experts themselves in what is being described as the most “magical AI event ever”. So, whether you’re totally new to Salesforce or are a returning Dreamforce participant, Access Global Group is giving you a rundown of what’s to be expected for Dreamforce 2023.

What is Dreamforce?

Dreamforce is the place to be for marketers, admins, programmers, CEOs and everyone in between. Originally founded in 2023, it has since evolved beyond the confines of a mere conference; it’s become a once-in-a-lifetime experience. Salesforce’s Dreamforce events are one of the largest tech conferences in the world, helping to bring people together through hands-on learning experiences, endless networking opportunities, and provides key innovations for the future of work. Spanning three days, Trailblazers from all over the world gather to share their stories of success and learn from one another.

Where and When is Dreamforce?

Mark your calendars for September 12–14, 2023, as Dreamforce lights up San Francisco’s Moscone Center!

Since the pandemic, Salesforce has introduced Salesforce+, the company’s dedicated streaming service, to accommodate for a larger, virtual audience.

Event Registration Details

Early Bird – $1,499 SOLD OUT. 😢
Standard – $1,899 SOLD OUT. 😢
Last Chance*$2,299

Can’t make it in person? Embrace the full spectrum of Dreamforce’s magic when you register for free on Salesforce+! Enjoy live sessions, captivating keynotes, on-demand episodes, exclusive digital content, and a host of other offerings – all on your schedule!

Register for Dreamforce 2023 on Salesforce+

* While supplies last!


Dreamforce always hosts big name inspirational leaders and innovators and this year is no exception. Guest speakers at the 2023 event will include:

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Marc Benioff

Chair, CEO & Co-Founder, Salesforce

Sam Altman

AI innovator and expert. Entrepreneur, investor, programmer. Former President of Y Combinator.

Ayanna Howard, Ph.D.

Accomplished Roboticist, Entrepreneur & Educator

Expert in human-centered tech development and mentoring in engineering and computing.

Matthew McConaughey

Academy Award-Winning Actor, NY Times Bestselling Author & Salesforce Brand Partner

Dr. Fei-Fei Li

Sequoia Professor of Computer Science; Co-Director, Institute for Human-Centered AI, Stanford University

Co-Founder of AI4ALL, a nonprofit increasing diversity in the field of AI.

Dario Amodei

Co-Founder & CEO, Anthropic

Entrepreneur and ML researcher, coinvented RLHF and scaling laws. Working to build helpful, harmless, and honest AI systems.

Dr. Jane Goodall, DBE

Founder, the Jane Goodall Institute; U.N. Messenger of Peace

World expert on chimpanzees, environmental conservation, and animal welfare issues.

Dr. Alondra Nelson

Harold F. Linder Professor, Institute for Advanced Study

Researcher, writer, and professor. Former deputy assistant to President Joe Biden. Senior Fellow, Center for American Progress.

Rainn Wilson

Award-Winning Actor, Comedian & NY Times Bestselling Author

Climate activist and board member of Arctic Basecamp.

Founder & CEO, FYI.AI

Founder, CEO, & tech entrepreneur. Creative innovator, philanthropist, and founder of the Angel Foundation supporting STEAM education.

Dr. Margaret Mitchell

Chief Ethics Scientist, Hugging Face

Award-winning AI researcher and computer scientist, pioneering ethics in AI. Named one of Time’s most influential people in 2023.

Sonia Kastner

CEO & Founder, Pano AI

Founder and CEO, pioneering early wildfire detection using AI. Former leader in climate tech, solar energy, and NYC Department of City Planning.

Aidan Gomez

CEO, Cohere

CEO and Co-Founder. AI innovator and entrepreneur. Doctoral student, Open Philanthropy AI Fellow, and a Clarendon Scholar at the University of Oxford.

London N. Breed

Mayor of San Francisco

The 45th and current mayor of the City and County of San Francisco.

Rob Reich

Professor; Associate Director, Institute for Human-Centered AI, Stanford University

Professor of Political Science and Philosophy. Associate Director of the Institute for Human-Centered AI. Leader in ethics and tech initiatives.

Abhay Parasnis

Founder & CEO, Typeface

Leader in enterprise generative AI. Former leader at Adobe, Microsoft, Oracle, and IBM. Board member for Dropbox and Schneider Electric.

Eric Salobir

President, Executive Committee, Human Technology Foundation

Founder of OPTIC, a research network focused on human-centered tech development.

David Luan

CEO & Co-Founder, Adept

Computer scientist, entrepreneur, and angel investor passionate about the intersection of machine learning and society.

Richard Socher

Founder & CEO,

Founder, CEO, and entrepreneur. Former Chief Scientist at Salesforce and CEO of AI startup MetaMind. Stanford Computer Science Ph.D.

Shelley Zalis

CEO, The Female Quotient

CEO working to advance equality in the workplace. Co-Founder of the #SeeHer movement, increasing the accurate portrayal of women in media.

More speakers coming soon.

The 3-day Dreamforce event will be chock-full of interesting, thought-provoking and informative sessions…1,154 sessions and counting to be exact! You can check out some of the released sessions here with more to be announced. Sessions can be sorted by Role, Industry, Product, Topic, Session Type, and Session Level and this year’s focus draws heavily from the introduction of generative AI across industries.

Other things you can expect are:

Opening Keynote: Typically kicked off by Marc Benioff, Salesforce’s founder and Co-CEO of Salesforce, to provide insight into the current state of businesses and to share ideas for finding success in a digital-first world.

Breakout Sessions: The unique opportunity to dive deeper into a topic of interest with the speaker and other professionals.

Dreamfest: Time to kick back and enjoy! Every year, Dreamforce hosts an unforgettable concert with big name bands or performers. This year will feature the Foo Fighters! And the best part? These performances benefit the UCSF Benioff Children’s Hospital!

True to the Core: Have a question about Salesforce you’ve been dying to ask? This is where you’ll get all your answers! True to the Core is an interactive Q&A session where Salesforce executives answer juicy questions about Salesforce.

Visit the Campground: Located on-site, the Campground is a one stop shop for all things industry, products, customers and more distributed across 25K square feet!

Hotels & Accommodations

Typically, Salesforce’s Dreamforce event sees a lot of people (last year there were an estimated 40,000+ participants!) With attendees flocking to downtown San Francisco in just under a month, the competition to find a place to stay is going to start getting very tight very quickly. Salesforce has reserved hotel blocks around San Francisco and guests will have the option to book a room during the Dreamforce registration within the hotel section. Please note that inventory is limited, available on a first-come, first-booked basis, and Salesforce’s discounted rates are only available until Friday, August 18, 2023, so book now!

Other Options:

Hotels are understandably booking up quickly, so if you were unable to secure a room through the Salesforce hotel block, consider one of these options:

Hotel Comparison Sites:

Cheaper, more accessible options include online services that let property owners rent out their spaces to travelers:

Note: When all else fails, look outside San Francisco! The Bay Area Rapid Transit (BART) public transportation system can take you directly to the Moscone convention center – check out station locations for real time departures, schedules, parking, connecting transit, and station updates. Remember, you can also Uber or Lfyt as well!

Dreamforce After Parties

The Salesforce Ohana knows better than anyone that life is about balance, which is why no work conference would be complete without some play! And there will certainly be no shortage of amazing parties hosted by Salesforce Consulting and AppExchange partners. Check out Salesforce Ben’s full list of parties that you can sign up for right now!

Photo Courtesy of

Dreamforce Do’s and Don’ts

The most important thing you can do at Dreamforce is have fun and learn! However, here are some other helpful tips to keep in mind:

  • Bring a charging cable/portable charger, trust us – you’ll need it! Between snapping photos, videos, taking notes, looking up sessions and entering in new contacts, your battery is likely to drain very quickly. It’s best to come prepared!
  • Wear comfortable shoes…seriously. While it’s important to look nice, it’s also important to be there 100%, which you can’t do if you’ve got a set of mean blisters. When you’re not sitting in sessions, it’s likely that you’ll be walking from booth to booth, across venues and more. The Moscone convention center is a huge venue, and you don’t want to spoil your time with sore feet!
  • While we’re on the topic of attire, be sure to bring a jacket. San Francisco is notorious for being chilly…in fact, American author Mark Twain once stated that “The coldest winter I ever spent was a summer in San Francisco.” With temperatures often dipping 50 degrees fahrenheit at night, you’ll be thanking us for that extra layer!
  • It’s always a good idea to have a copy of the Dreamforce sessions you’d want to attend printed out, this not only is easily accessible but helps to prevent draining your cell battery as well.
  • Bring your business cards! This is one of the biggest networking opportunities in the world afterall, you’ll want to have plenty on your person at all times.
  • Finally, bring a notepad and pen, it can be helpful to quickly jot down names, products, services and ideas during this inspirational event.
  • Try to keep distractions to a minimum; don’t forget to silence your cell phone and disable any frequent notifications so you can immerse yourself fully in the Dreamforce experience.
  • This is a big one…don’t forget to test your technology before attending! For the most seamless experience, make sure your phone, laptop and any other devices are working properly. There’s nothing worse than getting where you need to be and encountering time consuming technical difficulties.
  • Finally, don’t forget to download the “Salesforce Events” application available on IOS and Android. The Salesforce Events app is the best way to stay connected to everything happening while you are onsite at any Salesforce event. Use the app to personalize your schedule, view sponsor profiles, and stay connected throughout the event.
Access Global Group’s Involvement with Dreamforce

Vamsi Bollineni, CEO of Access Global Group, is a two-time Dreamforce CTI Session Speaker and can attest to the importance of events like these. Dreamforce allows attendees to not only understand what’s happening in the Salesforce ecosystem currently but what it’ll likely look like in the future as well. Vamsi had the honor of speaking at Dreamforce in 2012 and 2013, when there were only a hundred or so speakers invited. Even then, Vamsi recollects the importance of having a gathering place for innovative people. In addition to getting an insider’s look and feel on new products and their granular details, participants of Dreamforce gain the invaluable experience of knowing that with the right people and resources, there is no limit to what is possible.

Get the latest Salesforce news

Subscribe to get the latest Salesforce blogs, guides, industry reports, events, and all things Salesforce related!

FREE Salesforce Assessment!

To demonstrate confidence in our ability as Salesforce Partners, we’re offering you the a FREE Salesforce Organizational Assessment.

Schedule Today!


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