AGG’s Ultimate Guide to Dreamforce 2022

Jenna Trott

5 min read | July 23, 2022


The countdown is ON!

We are officially less than a month away from the highly anticipated return of Salesforce’s IRL Dreamforce event. Serving as the highlight of the year for many, Dreamforce has become the largest networking event for professionals near and far; and it’s back and bigger than ever before. For the first time since September 2019, an anticipated 30,000 attendees will be gathering where it first began in downtown San Francisco. Whether you’re totally new to Salesforce or are a returning Dreamforce participant, Access Global Group is giving you a rundown of what’s to be expected for Dreamforce 2022.

What is Dreamforce?

Dreamforce is the place to be for marketers, admins, programmers, CEOs and everyone in between. It is considered to be one of the largest tech conferences in the world and helps bring people together through hands-on learning experiences, endless opportunities to network, and provides key innovations for the future of work. The three-day long event is more than your average business conference – attendees will have the opportunity to learn alongside some of the industry’s leading visionaries and experts on ways to drive customer success and business transformation.

When is Dreamforce?

Dreamforce occurs annually during the fall. This year’s event begins September 20th, 2022 and ends September 22nd, 2022.

Where is Dreamforce?

Dreamforce ‘22 will take place in San Francisco, California at Moscone Center, bringing the entire Salesforce Ohana home for Salesforce’s 20th anniversary.

Where to Buy Tickets and How Much Do They Cost?

The highly anticipated 2022 event is officially SOLD OUT. 😢

Have no fear trailblazers, there are still ways to participate in the magic. You can always join the waitlist for Dreamforce where tickets will be sold for $1,999 based on availability. Alternatively, people can tune-in for free with a Salesforce+ account. Over the course of three days, Dreamforce will be streaming live on two channels with 72 hours of content, global takeovers, and 200+ on-demand episodes.

Sign up for your Salesforce+ account here at no cost to you!

Note: If you’ve entered your name on the waitlist and a spot to register for Dreamforce becomes available, you’ll receive an email letting you know. You’ll need to act quickly and complete your registration by submitting payment within 72 hours or they’ll move to the next person in line.

Agenda & Speakers

Dreamforce always hosts big name inspirational leaders and innovators and this year is no exception. Guest speakers at the 2022 event will include:

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Matthew McConaughey

Academy Award Winning Actor, NY Times Best Selling Author, and Salesforce Brand Partner

Jennifer Hudson

Emmy, Two-time Grammy, Oscar and Tony Award-winning artist

Alex Honnold

Professional Rock Climber and Philanthropist


Lead singer of U2; Cofounder of ONE and (RED); Author of forthcoming memoir “Surrender”

Dina Asher-Smith

Two-Time Great Britain Olympian

Allyson Felix

Most Decorated Track and Field Olympian, President of Saysh

Melissa Stockwell

U.S. Paralympian, U.S. Army Veteran, Motivational Speaker, & Mom



The 3-day Dreamforce event will be chock-full of interesting, thought-provoking and informative sessions…1,197 sessions and counting to be exact! You can check out the full Dreamforce agenda here, which includes keynotes for all your favorite products and strategies to drive innovation and change within your business!

Other things you can expect are:

Opening Keynote: Typically kicked off by Marc Benioff, Salesforce’s founder and Co-CEO of Salesforce, to provide insight into the current state of businesses and to share ideas for finding success in a digital-first world.

Breakout Sessions: The unique opportunity to dive deeper into a topic of interest with the speaker and other professionals.

Dreamfest: Time to kick back and enjoy! Every year, Dreamforce hosts an unforgettable concert with big name bands or performers. This year will feature the Red Hot Chili Peppers! And the best part? These performances benefit the UCSF Benioff Children’s Hospital!

True to the Core: Have a question about Salesforce you’ve been dying to ask? This is where you’ll get all your answers! True to the Core is an interactive Q&A session where Salesforce executives answer juicy questions about Salesforce.

Visit the Campground: Located on-site, the Campground is a one stop shop for all things industry, products, customers and more distributed across 25K square feet!

Hotels & Accommodations

With an anticipated 30,000 attendees flocking to downtown San Francisco in just under a month, the competition to find a place to stay is going to start getting very tight very quickly. Salesforce has reserved hotel blocks around San Francisco and guests will have the option to book a room during the Dreamforce registration within the hotel section. Please note that inventory is limited, available on a first-come, first-booked basis, and Salesforce’s discounted rates are only available until Friday, August 26, 2022, so book now!

Other Options:
Hotels are understandably booking up quickly, so if you were unable to secure a room through the Salesforce hotel block, consider one of these options:

Hotel Comparison Sites:

Cheaper, more accessible options include online services that let property owners rent out their spaces to travelers:

Note: When all else fails, look outside San Francisco! The Bay Area Rapid Transit (BART) public transportation system can take you directly to the Moscone convention center – check out station locations for real time departures, schedules, parking, connecting transit, and station updates. Remember, you can also Uber or Lfyt as well!

Dreamforce Parties

The Salesforce Ohana knows better than anyone that life is about balance, which is why no work conference would be complete without some play! And there will certainly be no shortage of amazing parties hosted by Salesforce Consulting and AppExchange partners. Check out Salesforce Ben’s full list of parties that you can sign up for right now!

Dreamforce Do’s and Don’ts

The most important thing you can do at Dreamforce is have fun and learn! However, here are some other helpful tips to keep in mind:


  • Bring a charging cable/portable charger, trust us – you’ll need it! Between snapping photos, videos, taking notes, looking up sessions and entering in new contacts, your battery is likely to drain very quickly. It’s best to come prepared!
  • Wear comfortable shoes…seriously. While it’s important to look nice, it’s also important to be there 100%, which you can’t do if you’ve got a set of mean blisters. When you’re not sitting in sessions, it’s likely that you’ll be walking from booth to booth, across venues and more. The Moscone convention center is a huge venue, and you don’t want to spoil your time with sore feet!
  • While we’re on the topic of attire, be sure to bring a jacket. San Francisco is notorious for being chilly…in fact, American author Mark Twain once stated that “The coldest winter I ever spent was a summer in San Francisco.” With temperatures often dipping 50 degrees fahrenheit at night, you’ll be thanking us for that extra layer!
  • It’s always a good idea to have a copy of the Dreamforce sessions you’d want to attend printed out, this not only is easily accessible but helps to prevent draining your cell battery as well.
  • Bring your business cards! This is one of the biggest networking opportunities in the world afterall, you’ll want to have plenty on your person at all times.
  • Finally, bring a notepad and pen, it can be helpful to quickly jot down names, products, services and ideas during this inspirational event.


  • Try to keep distractions to a minimum; don’t forget to silence your cell phone and disable any frequent notifications so you can immerse yourself fully in the Dreamforce experience.
  • This is a big one…don’t forget to test your technology before attending! For the most seamless experience, make sure your phone, laptop and any other devices are working properly. There’s nothing worse than getting where you need to be and encountering time consuming technical difficulties.
  • Finally, don’t forget to download the “Salesforce Events” application available on IOS and Android. The Salesforce Events app is the best way to stay connected to everything happening while you are onsite at any Salesforce event. Use the app to personalize your schedule, view sponsor profiles, and stay connected throughout the event.

Dreamforce Covid-19 Requirements

According to, the Salesforce team is closely monitoring the COVID-19 pandemic. In accordance with local state and city guidelines, they are currently not requiring proof of vaccination or implementing a testing protocol for Dreamforce. This is always subject to change.

Access Global Group’s Involvement with Dreamforce

Vamsi Bollineni, CEO of Access Global Group, is a two-time Dreamforce CTI Session Speaker and can attest to the importance of events like these. Dreamforce allows attendees to not only understand what’s happening in the Salesforce ecosystem currently but what it’ll likely look like in the future as well. Vamsi had the honor of speaking at Dreamforce in 2012 and 2013, when there were only a hundred or so speakers invited. Even then, Vamsi recollects the importance of having a gathering place for innovative people. In addition to getting an insider’s look and feel on new products and their granular details, participants of Dreamforce gain the invaluable experience of knowing that with the right people and resources, there is no limit to what is possible. Vamsi will be attending this year’s event – come stop by and say hi to AGG!

We hope that this guide has been helpful for you and we hope to see you at
Dreamforce ‘22!

Get the latest Salesforce news

Subscribe to get the latest Salesforce blogs, guides, industry reports, events, and all things Salesforce related!

FREE Salesforce Assessment!

To demonstrate confidence in our ability as Salesforce Partners, we’re offering you the a FREE Salesforce Organizational Assessment.
Schedule Today!





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