Go Big and Come Home: AGG’s Guide to Dreamforce 2022

Jenna Trott

5 min read | July 7, 2022

What is Dreamforce?

The first ever Dreamforce took place twenty years ago with just about a thousand Salesforce customers. What began as a small gathering for customers has since transformed into the largest software conference in the world. It is the place to be for marketers, admins, programmers, CEOs and everyone in between. The event brings people together through hands-on learning experiences, endless opportunities to network, and provides key innovations for the future of work. There’s nothing quite like learning from the industry’s leading visionaries and experts on ways to drive customer success and business transformation.

Why Attend?

The takeaways from Dreamforce are truly invaluable:

Networking
Dreamforce is an excellent opportunity to network with other great minds within your industry and beyond. Who knows, lunch or even a simple cup of coffee can lead to new ideas or work opportunities!

Learning
Whether it’s learning about new products, discussing future technology developments or learning with and from industry experts, Dreamforce has so much to offer. With Salesforce’s new streaming capabilities, it’s now easier than ever to access helpful resources and demos from anywhere in the world.

Did you know?

● 87% of attendees learned something that helped accelerate business growth
● 89% of attendees saved time by learning something that created efficiencies in their business
● 86% of attendees solved business challenges with something they learned at Dreamforce
● 83% of attendees discovered a new tool or product that helped them or their business

* Results are based on a survey conducted from May 25–June 1, 2022, and completed by 725 U.S.-based attendees of Salesforce events

Giving Back

Salesforce loves giving back to the community. As of 2022, Salesforce has reached over half a billion dollars in all-time philanthropic giving and by attending Dreamforce you are doing your part to give back as well. Areas of philanthropy include: education, workforce development, child welfare, community development and more. Past grantees have included: Oakland Unified School District, Braven, and Hamilton Families among many, many others.

Return on Investment

From past Dreamforce events, attendees described seeing a significant increase in sales productivity, customer retention, marketing lead volume, win rate, deal sizes and more. And with streaming capabilities available for the 2022 event, it’ll be easier than ever to reap the benefits of DF’22.

When and Where is Dreamforce?

Due to the presence of COVID-19, Dreamforce had been modified to accommodate virtual attendees. With the release of Salesforce+, Dreamforce was able to offer a combination of live-stream and on-demand events that attendees could enjoy from the comfort of their home or office. That will also be an option for this year with the addition of the first uncapped IRL event since 2019! Dreamforce ‘22 will take place in San Francisco, California at Moscone Center from September 20 through September 22, bringing the entire Salesforce Ohana home for Salesforce’s 20th anniversary.

Where to Buy Tickets and How Much Do They Cost?

While no official registration date has been set, we know that it’s occurring some time in July – so keep your eyes peeled! Tickets start at $1,299 but with early registration you can save up to $700! Be sure to register to receive important updates from Salesforce about Dreamforce ‘22.

Can’t make it in person?
Similar to 2021, people can tune-in to live and on-demand events with Salesforce+. Sign up for your free account here.

What to Expect?

The Dreamforce ‘22 agenda has yet to be announced but we can expect that it will occur in the coming months. However, true to Salesforce’s nature, we can assure that the event will be filled with innovative discussions by industry leaders, expert-led demos, interactive learning sessions for every role or industry, and many more fun surprises. Past agendas have included the following:

Opening Keynote: Typically kicked off by Marc Benioff, Salesforce’s founder and Co-CEO of Salesforce, to provide insight into the current state of businesses and to share ideas for finding success in a digital-first world.

Breakout Sessions: The unique opportunity to dive deeper into a topic of interest with the speaker and other professionals.

Dreamfest: Time to sit back and enjoy! Every year, Dreamforce hosts an unforgettable concert with big name bands or performers. Prior years have featured Alicia Keys, Metallica, Bruno Mars, and Fleetwood Mac among many others. Even better, these performances benefit the UCSF Benioff Children’s Hospitals!

Salesforce News: Get first dibs on hearing about new Salesforce products, services and announcements!

Visit the Campground: Located on-site, the Campground is a one stop shop for all things industry, products, customers and more distributed across 25K square feet!

Guest Speakers: Hear from inspirational leaders and innovators. Prior years have featured U.S. presidents, actors, activists and celebrities like Emilia Clarke, the Obamas, Alec Baldwin and many more.

Be sure to check in with Access Global Group for more information about Dreamforce’s ‘22 Agenda.

Access Global Group’s Involvement with Dreamforce

Vamsi Bollineni, CEO of Access Global Group, is a two-time Dreamforce CTI Session Speaker and can attest to the importance of events like these. Dreamforce allows attendees to not only understand what’s happening in the Salesforce ecosystem currently but what it’ll likely look like in the future as well. Vamsi had the honor of speaking at Dreamforce in 2012 and 2013, when there were only a hundred or so speakers invited. Even then, Vamsi recollects the importance of having a gathering place for innovative people. In addition to getting an insider’s look and feel on new products and their granular details, participants of Dreamforce gain the invaluable experience of knowing that with the right people and resources, there is no limit to what is possible.

Dreamforce 2022 serves to epitomize the core values of the Salesforce team, which President and CMO, Sarah Franklin states as being, that “Community is one of the most important things we have in this world” (salesforce.com/news). Dreamforce 2022 is a digital educational experience for innovators, leaders, students, admins and the like, to erase boundaries and connect with one another to share advice, resources, and information. Dream big and see you at Dreamforce 2022!