AGG Recap: Salesforce World Tour, Washington DC

Jenna Trott

5 min read | April 13th

Salesforce World Tour Washington
The Salesforce World Tour is an annual series hosted by Salesforce that serves as some of the company’s largest marketing and sales events of the year. The event kicked off on March 30th in Paris, France before moving on to Sydney, Australia on April 7th. Yesterday, Washington, D.C. welcomed Salesforce to their convention center to reconnect and get inspired with an amazing community of thought leaders and innovators. This event was made available to participants in person as well as virtually via Salesforce+. Weren’t able to attend? Access Global Group’s got you covered.

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Katie Cook

Senior Director, Global Public Sector Sales Strategy,

Suzanne DiBianca

Chief Impact Officer,

Tom Guido

Senior Director, SaaS and PaaS Solutions,
U.S. Department of Veterans Affairs




Kris Lande

SVP, Marketing & Trailblazer Community,

Jefferson McMillan-Wilhoit

Director of Health Informatics & Technology,
Lake County Health Department, Illinois

Jon Moore

Director, Global Public Sector Marketing,

Moises Pinedo

Chief of Facilities Management,
Army & Air Force Exchange Service

Elizabeth Puchek

Chief Data Officer,
Office of the Chief Data Officer, U.S. Citizenship & Immigration Services

John Quinn

Chief Information Officer & Secretary of Digital Services,
State of Vermont

Chris Tonjes

Chief Information Officer,
Office of the Attorney General for the District of Columbia

Gabe Wing

Director of Sustainability,

And more

The event commenced with an opening statement from Salesforce’s Chief Impact Officer, Suzanne DiBianca. DiBianca encouraged participants to not become discouraged by the destruction that surrounds us too frequently as of late. Instead, she offered a moment to pause and reflect on how we can look to the past to learn and look forward to reimagine a successful future. Salesforce has many goals for the future but among them is determining new ways to strengthen human connections as we continue to develop in a digital world.

Participants got a glimpse into the next era of cloud tech, but not before reflecting on where Salesforce started.

With the recent acquisition of Slack and the releases of new cloud tech: Safety Cloud and Net Zero Cloud, Salesforce has made it possible for customers to connect on more channels than ever before and as a result, customers are developing higher expectations; they want the best digital experience available. Here’s how Salesforce is helping their customers build a digital HQ that works to WOW their clients.

The Digital HQ:

Customer 360

Salesforce’s Customer 360 serves as your single source of truth to manage all interactions. Whether you’re connecting online, in person, by phone, email, or Slack, users have one place to manage it all. Drive loyalty and personalization as well as growth with an app for every phase of your customer’s journey, from lead to loyalty.

Sales Cloud

It all started here with Salesforce’s flagship program: Sales Cloud. Transform to modern selling through every channel; it no longer ends with simply closing a deal. Now more than ever, it’s important to build deeper connections with your customers and create lifelong relationships. Sales Cloud allows you to personalize every engagement and empower your team to provide sophisticated and automated journeys for their customers.

Marketing Cloud

Combine intelligent data with AI to get to know customers on a deeper level and humanize every moment to drive impact. Salesforce knows that to thrive in a digital world, you have to be able to quickly adapt. With Marketing Cloud, users initiate plans fast, act on insights instantly, and seamlessly make partners part of the team.


In 2022, data is more critical than ever before and Tableau offers analytics for everyone, anywhere, with customizations to reflect your business needs. Make smarter decisions, faster. Get notifications for your most important business metrics and bring actionable insights into everything you do.


Salesforce knows you have old legacy systems you don’t want to admit you still have…Mulesoft makes it easy to connect with any system and unlock data across platforms. Take collaboration to a whole new level — connect your apps, people, and customers to foster powerful engagement across your company.


Salesforce acquired Slack in July, 2021, further extending the abilities of what’s possible when building a digital HQ. In 2022, employees are working in the office, from their kitchens and all over the world. With Slack, you can connect all of your teams and have one place to get work done regardless of where employees are located.

Safety Cloud

Recently released Safety Cloud addresses the need to effectively monitor and manage COVID-19 testing protocols. Automate validated entry for employees and customers to take the stress out of event registrations and help customers gather together, safely.

Net Zero Cloud

Another recently released product from Salesforce: Net Zero Cloud. This product is available to companies all across the world to assist them in their efforts to achieve net-zero emissions. It acts as a single source of truth for environmental data with a climate action dashboard powered by CRM analytics. Users can track emission data by source, scope, and much more, offering critical insight to their org’s environmental impact. It includes exciting new features such as “What If” analytics, an easy and simple way to play with data to understand how your company can reduce their carbon footprint.

With 12 industry solutions and counting, over 9,000 apps available in the AppExchange and Einstein intelligence to bring AI and automations to the next level, Salesforce is beginning to gear up for Hyperforce – the next generation public sector platform. Salesforce announced its anticipation for Hyperforce to go live in 16 regions by the end of 2022; offering customers one trusted platform to meet all needs like never before.

Looking forward to 2023 and beyond

In 2022, Salesforce has achieved the following:

  • There are 16 million active trailblazers
  • With over 1,000 badges available, 40 million badges have been earned worldwide
  • There are 1,400 active trailblazer community groups across 90 countries around the world

Salesforce projects that in the coming year, they will reach a revenue of $32.1 billion USD and anticipates the creation of new revenues for customers adding up to $1.56 trillion worldwide by 2026. Doing well and doing good go hand in hand for Salesforce. They forecast the creation of nearly 10 million new jobs by 2026 and are continuing to support their Hiring Heroes initiative that allows transitioning service members, veterans, and military spouses to participate in 12-week fellowships to prepare them for Salesforce careers.

Continuing to progress into the future does not mean that communication will take a backseat. Salesforce encourages the continued cultivation of meaningful relationships and imparts advice for anyone looking to get involved with Salesforce, “just by being here, you’ve already taken the first step, getting involved in the community is the quickest and easiest way to get involved with Salesforce. Surrounding yourself with likeminded people who want to participate in all things Salesforce is important.” Half of the battle is being brave enough to admit that you may not know what you’re doing, and to work together with other community members to figure out a solution – together.

Be sure to check out Salesforce’s other upcoming events here and keep an eye on Access Global Group’s resource page for guides, recaps, tips, tricks and much more!

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