Who Are The Salesforce Characters?

Jenna Trott

5 min read | SEPTEMBER 30, 2022

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Long before there was Ruth the Elephant and Max the Mule, Salesforce introduced the world to a number of colorful and fun characters as a way to make learning code and processes a bit more fun. Since then, the unique characters and gamified components that Salesforce offers are among one of many reasons the platform is loved by people all over the world. However, what many people don’t know is that these are more than just mascots, each has a special role at Salesforce. So without further ado, let’s take an inside look at each of the Salesforce characters that have become so well-known to the Salesforce Ohana.

1999 – Meet SaaSy

Back when Salesforce was in its infancy, Marc Benioff was thinking up ways to make software easier to purchase and simpler to use. Thus, the NO SOFTWARE concept took effect and Salesforce’s original mascot, SaaSy, was born. Every now and then, SaaSy can be spotted at Salesforce events – keep your eyes peeled for their appearance!

About SaaSy

  • Pronouns: They/Them
  • Representative of The End of Software
  • Personality: Charming, social, extroverted, encouraging,                           rebellious,  and independent
  • Favorite badge: Salesforce Culture and Values

2014 – Meet Astro Nomical

Back in 2014, where Salesforce was prepping for Developer Week; they wanted to present a T-shirt to all participating developers, but it had to be something memorable. Domenique Sillet Buxton, now Salesforce’s VP, Executive Creative Director for the Trailblazer ecosystem and brand, began working on a concept inspired by the early MTV-inspired “moon landing” graphic. After many “no’s,” she and then-office manager Rochelle Truong, created a graphic featuring an astronaut….and the rest was history!

Fun Fact: Did you know that the reason Astro wears so many different costumes is because they want to encourage you to become anything you dream of?

About Astro Nomical

  • Pronouns: They/Them
  • Representative of community and inclusion
  • Personality: Faithful, happy, curious, adventurous, inspiring, joyful,
            caring, and versatile
  • Favorite badge: Get Started with Trailhead

2017 – Meet Appygail the Bobcat, AKA “Appy”

Appygail was born March 30th, 2017. This Aries acts as the guide to the AppExchange Ecosystem of partners and customers. Appy is well versed on all things Salesforce, and she’s more than happy to help you navigate the AppExchange ecosystem!

About Appygail

  • Pronouns: She/Her
  • Representative of Partners
  • Personality: Motivated, innovative, and entrepreneurial
  • Favorite Trailhead badge: Salesforce Partner Community

2017 – Meet Blaze the Wolf

For Blaze, there’s nothing more important than seeing Salesforce customers succeed. A natural born leader, Blaze is here to help guide you through Cloud Services, no matter which level of service you choose! She’s the friend you can rely on when it comes to navigating the wild.

About Blaze

  • Pronouns: She/Her
  • Representative of Customer Success
  • Personality: Faithful, nurturing, keen, intelligent,
  • instinctive, and intuitive
  • Favorite Trailhead badge: Field Service Center Customization

Meet Brandy the Fox

A fox. A friend. A field guide. Brandy the Fox is an expert with all things marketing, so whether you need help monitoring pipelines, cultivating campaigns, telling stories with personalization, or adapting to trends, Brandy’s your girl! Marketers and foxes have a lot in common, believe it or not! They’re both adaptable, clever and adventurous, willing to take on any risk that comes their way.

About Brandy

Meet Cloudy the Goat

Cloudy the Goat is here to take you to new heights! Tech-savvy and smart, she helps to build innovative, cloud-based apps. With Cloudy by your side, you’ll never be too far from success because she knows, well…everything, but especially all things cloud!

About Cloudy

  • Pronouns: She/Her
  • Representative of Salesforce Admins
  • Personality: Trustworthy, sure-footed, helpful, confident, encouraging,
            and unique
  • Favorite Trailhead badge: Salesforce Flow

Meet Codey the Bear

Codey doesn’t shy away from big projects, in fact, he’s the first one to have his paws all over it! A fearless leader, Codey is here to encourage you to create anything you desire with clicks or with code. It might seem bear-y scary at first, but no mission is impossible with Codey around!

About Codey

  • Pronouns: He/Him
  • Representative of Salesforce Developers
  • Personality: Playful, charming, outgoing, bold, fearless, and unexpected
  • Favorite Trailhead trail: Develop Apps for Slack

Meet Einstein

Yes, the Einstein, and he’s here to help you understand anything and everything about your customers. Analytical and passionate about learning new things, Einstein is always ready to know more and help educate you in the process…some even say he can predict the future. Einstein is here to help anyone become a genius!

About Einstein

  • Pronouns: He/Him
  • Representative of Einstein Product and AI Innovation at Salesforce
  • Personality: Smart, nimble, innovative, knowledgeable, and forward-thinking
  • Favorite Trailhead trail: Get Smart with Salesforce Einstein

Meet Hootie McOwlface the Owl

Hootie McOwlface is a HOOT. Always ready to help, Hootie has an abundance of knowledge, skills and resources to set you on the path for landing your dream job. Whether it’s preparing for tests or helping you study, Hootie is here to help you soar to new heights!

About Hootie McOwlface

  • Pronouns: He/Him
  • Representative of skills and credentials
  • Personality: Knowledgeable, trusted, bookish, academic, and prepared
  • Favorite Trailhead badge: Storytelling and Communication

Meet Koa the Dog

This dog is the Ohana’s best friend! Koa has been here from the beginning and will continue to be here when you need him most. Spirited and fun, Koa knows that work and play are equally as important!

About Koa

  • Pronouns: He/Him
  • Representative of skills and credentials
  • Personality: Knowledgeable, trusted, bookish, academic, and prepared
  • Favorite Trailhead badge: Storytelling and Communication

Meet Max the Mule

Max is as stubborn as a mule…but only when it comes to helping you succeed! From hauling data to kicking code, Max is here to help with all of your integration needs.

About Max

  • Pronouns: He/Him
  • Representative of all things MuleSoft
  • Personality: Fun, hard-working, resourceful. He’s known for his bright smile.
  • Favorite Trailhead superbadge: Data Integration Specialist

Meet Ruth the Elephant

There’s an elephant in the room…and she’s a technical architecting superhero! Ruth embodies all that is the Salesforce Ohana, and on top of that she’s a whiz at designing systems and solutions that help the entire enterprise!

Fun Fact: Did you know that Ruth stands for Responsible, Universal, Technical, Humble?

About Ruth

  • Pronouns: She/Her
  • Representative of Salesforce Architects
  • Personality: Responsible, universal, technical, and humble
  • Favorite Trailhead superbadge: Advanced Apex Specialist

Meet Genie the Rabbit

Genie is the newest edition to the Salesforce Ohana and they came to play – with data! Genie brings a data-driven sparkle to every single customer relationship so you can dazzle clients in real-time.

About Genie

  • Pronouns: They/Them
  • Representative of Salesforce Genie
  • Personality: Kind, helpful, witty, fun, and insightful
  • Favorite Trailhead superbadge: Genie: Quick Look

And that’s the Salesforce character ohana…for now! Each and every one of these characters serves a purpose and has a valuable role within the Salesforce ecosystem. We can’t wait to see how it continues to grow in the future!

See: Why Salesforce?

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