The Salesforce Story: The World’s #1 CRM

Jenna Trott

5 min read | OCTOBER 22, 2022


In the past, we’ve talked a lot about what makes Salesforce great from a statistical perspective. From their plans to create 9.3 million new jobs and 1.6 trillion dollars in new revenue by 2026, to being ranked as the world’s best CRM for their ninth consecutive year, there are seemingly innumerable reasons why the Salesforce company is celebrated. But beyond that, Salesforce is wonderful for the many ways they help to bring people together. Let’s take a look at how the culture they’ve built and the values they lead by help companies succeed.

The Culture

Salesforce was created back in 1999 with the revelational concept of hosting software and critical customer data on the internet; thus pioneering the “software as a service” movement. There was no way to truly know just how much momentum it would gain, but twenty-three years later, Salesforce created a thriving business and an even stronger community as a result. This idea that better technology would build better relationships has been the guiding light in all that Salesforce does, the products they put out and the services they provide. Salesforce Co-CEO Bret Taylor states that “Business will pivot and pivot again. But relationships, built on trust and respect, will help us face the future, come what may.” The Salesforce community that has been there from the start has grown to over 150,000 members worldwide and have come to be known affectionately as, the “Salesforce Ohana,” meaning family in Hawaiian. This same Ohana would then go on to create a community of “Trailblazers,” or an all-encompassing, vibrant user group for anyone that’s interested in learning about Salesforce. It consists of everyone from existing users, to admins, architects, potential customers and beyond. With 11 million members amongst 1,300 groups, and across 90 countries – there’s a group for whatever your role or interests are! Driving customer success and generating positive change is serious business, but that doesn’t mean it can’t be fun. Salesforce’s unique innovations have not only led to providing essential services to many of the world’s biggest and most critical businesses, but they also help to lift others up while doing it.

Marc Benioff, Co-Ceo of Salesforce in the early days of its development.

The Salesforce Values

Salesforce is driven by five core values that help to not only bring out the best in one another but to help deliver success to their customers while leading by example.


Success is built upon many factors, but primarily trust. To earn and maintain the trust of their customers and employees, Salesforce prioritizes transparency, security, compliance, privacy, and performance, all on the industry’s most trusted infrastructure.


There’s a path to success for everyone, which is why Salesforce works tirelessly to innovate and expand business offerings in order for customers to get the most out of their investment. Thus, they provide easy-to-use and accessible resources to help you on your path to success.


Together, anything is possible! Unlike many other large companies, Salesforce truly values input from their customers. Using customer recommendations and requests, Salesforce works to develop products and services that continue to streamline the user experience and provide customers with a competitive advantage. Salesforce even created the IdeaExchange, a place where you can share ideas with the Trailblazer Community and Salesforce product managers. With continuous voting and special prioritization cycles, you get to vote on ideas that matter most to you.


Salesforce believes that everyone should be seen, heard, valued, and empowered to succeed. Thus they’ve set company goals to include: having 50% of their U.S. employees from underrepresented groups by 2023, 40% women identifying and non-binary employees globally by the end of 2026, double the U.S. representation of Black leaders (VP+) and increase representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by the end of 2023.


Salesforce’s newly added core value of sustainability prioritizes the global climate crisis and works to accelerate the world’s journey to net zero. Their vision is to reach net zero and sequester 200 gigatons of carbon through conserving, restoring, and growing 1 trillion trees and protecting our oceans, and energize the ecopreneur revolution. For Salesforce’s full statement on the global climate crisis, click here.

Salesforce is far from a typical business, and when considering their values, alongside organizational statistics, it makes them that much more impressive. If you’re interested in getting started with Salesforce but aren’t quite sure where to begin – talk to us! Access Global Group acts as your premier Salesforce Consulting Services & Managed Services experts. With over 15 years in the industry, Access Global Group has become Summit-Level partners with 5-star ratings on G2 and the Salesforce AppExchange. AGG has over 250 Salesforce certifications and have successfully completed 500 Salesforce integrations and over 1,500 Salesforce projects throughout five different countries. As Summit Salesforce partners, we use our technical expertise to meet your unique needs and generate real change within your organization.

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