Whether you’re 100% virtual, hybrid or a traditional brick and mortar work model; having technology that works with you, and not against you, is essential. Nevertheless, there are integrations that can impede functionality within your company if you’re not careful. Here are the top 5 technology mistakes we see and ways to avoid them:

1. Avoiding necessary program updates?

Oftentimes, companies avoid integrating Salesforce to their current platforms because it can be time consuming, overwhelming, and runs the risk of data loss. But at Access Global Group, we use MuleSoft to ensure a smooth and secure transition to connect Salesforce to enterprise applications. MuleSoft eliminates the need for costly customization coding and the risk of data errors, making the transition easy and painless for your team!

2. Not using the power of technology to optimize the hiring process

Writing job descriptions, posting on various job boards, laboring over resume selection and lengthy interviews are incredibly time consuming. As we continue to integrate smart technology solutions into other areas of business, it makes sense to utilize the same power of technology to streamline the hiring process. Access Global Group’s IT staff augmentation services allows you to side-step the traditionally laborious process by recruiting the right IT professionals with our expert staffing team. We only submit qualified candidates who match the skill sets you require. By conducting a thorough pre-screening process and providing training materials for all candidates, they come to you with experience and knowledge, which helps decrease your business training costs.

3. Neglecting customer service and marketing potential

Whether your company has grown exponentially or is in the process of growing, it can become difficult to prioritize memorable customer service. With so much of our world revolving around social media platforms, word spreads quickly and you want to make sure you’re sending the right message. Marketing channels are rapidly changing and customers possess the ability to tap into social media sites in seconds, making them pivotal factors for influencing other customer decisions. This is why prioritizing customer service and marketing is critical. Access Global Group can help to get you set up with Salesforce’s Marketing Cloud to automate social media marketing in a way that allows you to listen to what customers are saying about your products and services with ease. Access Global Group can also customize Marketing Cloud based upon your company’s goals and needs to ensure that you’re using Salesforce to its fullest potential.

4. Relying on traditional CTI

As more companies begin to make the shift of going fully digital, staying connected can become quite challenging. Relying on traditional CTI alone can oftentimes be insufficient, as it requires frequent maintenance and can be incompatible with certain operating systems. Access Global Group pairs traditional CTI with Salesforce using a lightweight adapter to enhance CTI performance with Salesforce’s SoftPhone. This allows easy access to an online directory, complete with contacts and account information. Users will be able to produce call logs automatically, and cross-check Salesforce records with ease. And the best part? Administrators can customize SoftPhone layout and settings to best suit your industry’s requirements.

5. Using overly complicated commission models or sticking with traditional spreadsheets

Sales experts are in agreement, traditional commission models are labor intensive and run the risk of human error; but upgrading them can quickly become complicated and confusing. Having a commission model that’s robust, but efficient, is the difference between good businesses and great businesses. Commishnr, from Access Global Group, is a commission app that is 100% native to Salesforce and can further streamline your business. The user has complete control over commission payments, calculations, automations, plus much more. It can be customized around your company to enhance productivity and simplify the process. Commishnr is flexible, which means it grows with you as your company continues to expand.

Modernizing solutions for your company is a necessity, but taking the plunge can be daunting. There’s an old saying that goes: “if it isn’t broken, don’t fix it,” but sticking with traditional programs and services can hinder your business’ overall growth and success. With Access Global Group, we can guarantee ease and effectiveness without sacrificing quality. Reach out to one of our team members to learn how we can help guide you to a more optimized business model today.